Furnishing Futures

Revamping Furnishing Futures’ brand and website to reflect the incredible support they provide to domestic abuse survivors.

Furnishing Futures creates fully furnished homes that give hope and dignity to women and children placed in empty social housing after domestic abuse.

The charity uses good quality products that could otherwise be destined for landfill, supporting a circular economy.

1

Injecting warmth and elegance through colours and typography

We needed to build on the core of the brand (i.e. logo and primary colour) to make the overall identity feel more soothing and refined. We kept the recognisable green and added colours that inject warmth into the brand. Furnishing Futures partners with premium brands and talented designers to create beautiful homes, so we opted for an elegant serif font that reflects the quality of the charity’s work.

2

Rebuilding the website to drive support and engagement

The entire website was refreshed to better showcase the charity’s work, impact and credibility - as well as making it easier for people and companies to provide support. We reviewed the entire navigation and overall experience to cater to all the charity’s audiences.

“Cynthia's creativity and attention to detail have been key in bringing our vision to life. Her ability to understand our needs and turn them into a cohesive and compelling brand is truly impressive. I’m looking forward to seeing how this new branding will elevate our charity and help us continue to make a positive difference in the lives of those affected by dementia.”

Emily Wheeler, Founder and CEO at Furnishing Futures