To enhance Project Waterfall’s credibility and attract new partners, we created a brand that positions the charity as the leading voice for coffee-growing communities around the world. It was important for us to strike the right balance between a hopeful vision and the real challenges these communities face. Our approach aimed to emphasise collaboration and resilience, empowering growers rather than portraying them as passive beneficiaries.

The main goal of the new website was to highlight Project Waterfall’s scale, credibility, and impact on the coffee industry. We made sure people can easily find ways to support the charity with a user-friendly and thorough website navigation.